Private Equity
Deal pipeline, target tracking, diligence workflow and portfolio oversight with better leadership visibility.
Industries
Forgemoor works in sectors where deal flow, service workload, approvals, handoffs and reporting have real operational consequences. The platform only works properly when those realities shape the design.

Sectors
Deal pipeline, target tracking, diligence workflow and portfolio oversight with better leadership visibility.
Client and household visibility, adviser activity, referrals, reviews and service requests in one operating view.
Submissions, underwriting workflow, renewals, referrals and broker relationships with stronger control across teams.
Origination, underwriting, documents, approvals and servicing with clearer broker and borrower journey visibility.
Introducer relationships, lender panel visibility, packaging, submissions and follow-up with stronger conversion control.
Lead-to-trade visibility, onboarding, compliance handoffs and relationship management without fragmented coordination.
Account growth, forecasting, quote handoff, distributor visibility and service transition for more complex customer journeys.
Client development, vacancy workflow, candidate progression, onboarding and consultant follow-up with clearer desk-level visibility.
What usually needs fixing
Pipeline, service activity and operational workflow are often split across systems or held in people’s heads.
Sales, delivery, service and compliance teams do not always pass work cleanly between stages.
Leadership often relies on stitched-together updates instead of a live view of workload, pipeline and service performance.

Approach
Forgemoor starts with process, ownership, control points and reporting needs before moving into platform design. That means understanding who needs to act, what has to move, where approvals sit and what leadership should be able to see without chasing updates.
Sometimes that means a cleaner sales process. Sometimes it means stronger service workflow, case handling, broker or adviser journeys, portal design, integrations or practical AI support. The point is not to force every sector into the same template.
Next step
We can begin with a focused conversation about pipeline, service workflow, approvals, reporting and the handoffs that should shape the Salesforce approach.