Salesforce for insurance

Broker relationships and renewals in one view.

Bring broker activity, submissions and renewals into a clearer operating view. We help insurance teams shape Salesforce around their relationships, responsibilities and existing platforms.

Where Salesforce can help

See the relationship behind each submission.

Broker context, without the searching

Connect broker firms, groups and contacts with relationship ownership, appetite notes and activity history.

Submissions with a visible next action

Track progress, document requests and responsibility so teams can see what is ready and what still needs attention.

Renewals that stay on the radar

Bring renewal dates, follow-up tasks and service conversations into a shared view.

Reporting built around the relationship

Explore pipeline and broker activity together, with agreed definitions and useful views for relationship managers.

Broker workflow

From broker enquiry to a managed renewal

  1. 01

    Enquiry

    Record the broker, requirement and owner.

  2. 02

    Submission

    Gather information and track outstanding items.

  3. 03

    Specialist hand-off

    Pass the agreed information to the underwriting or trading team.

  4. 04

    Renewal

    Keep relationship activity and follow-up visible.

Salesforce can coordinate relationships and workflow alongside core underwriting, policy and trading systems. Integration, permissions and ownership need to be designed around those systems—not assumed.

AI assistance

Brief your relationship managers.

We choose between Agentforce, a custom assistant and conventional automation based on the task. MCP can connect an assistant to permitted tools and data, with review before any agreed action.

Explore AI and MCP setup

An AI use case

Prepare the relationship brief

An assistant could assemble permitted broker activity, open submissions and upcoming renewals into a short briefing. The relationship manager reviews the source information before acting.

Draft for human review · Access limited to permitted information

Working with Forgemoor

Salesforce support for insurance teams.

We can review your current CRM, implement Salesforce or connect it to a specialist system. Our consultants use early prototypes to test the design with your team.

Where does your broker journey lose momentum?

Let’s explore the process, the systems around it and a practical first improvement.